Terms of Service
The terms that govern your use of Backtly Media's website and services.
These Terms of Service ("Terms") govern your access to and use of the website and services provided by Backtly Media ("Backtly", "we", "us", or "our"). By using our website or engaging our services, you agree to these Terms.
1. Services
Backtly Media is a marketing agency. Our services include video production, content marketing, search and social media marketing, and the management of paid advertising campaigns on platforms such as Google Ads, Meta, and others ("Services"). The specific scope, fees, and deliverables of any engagement are agreed in a separate proposal or statement of work.
2. Client responsibilities
- Provide accurate information and timely access to the accounts and assets needed to deliver the Services.
- Ensure you have the right to grant us access to any advertising or analytics accounts and to any materials you provide.
- Comply with the policies of the relevant advertising and content platforms.
3. Advertising management
Where we manage advertising on your behalf, you authorise Backtly Media to access and operate the relevant advertising accounts through official platform interfaces and APIs (including the Google Ads API) for the purpose of creating, managing, optimising, and reporting on campaigns. You remain responsible for your advertising budget and spend. We operate in accordance with each platform's policies and terms, and we are not responsible for platform decisions such as ad disapprovals, account suspensions, or policy changes outside our control. You may revoke our access at any time.
4. Fees and payment
Fees, billing cycles, and payment terms are set out in your proposal or statement of work. Advertising spend (media budget) is separate from our service fees unless otherwise agreed.
5. Intellectual property
Upon full payment, deliverables we create specifically for you are licensed or assigned to you as set out in your engagement. Backtly retains ownership of its pre-existing methods, tools, and know-how. We may display non-confidential work in our portfolio unless agreed otherwise.
6. Confidentiality
Each party will protect the other's confidential information and use it only to perform the engagement.
7. No guarantee of results
Marketing and advertising outcomes depend on many factors outside our control. We do not guarantee specific results, rankings, traffic, conversions, or return on ad spend. We commit to performing the Services with professional care.
8. Limitation of liability
To the maximum extent permitted by law, Backtly Media's total liability arising from the Services is limited to the fees paid by you for the Services giving rise to the claim. We are not liable for indirect, incidental, or consequential damages.
9. Termination
Either party may terminate an engagement as set out in the applicable proposal. On termination, you remain responsible for fees and ad spend incurred up to the termination date, and we will cease accessing your accounts on request.
10. Governing law
These Terms are governed by the laws of India, and the courts of India shall have jurisdiction over any disputes, unless otherwise agreed in writing.
11. Changes
We may update these Terms from time to time. Continued use of our website or Services after changes are posted constitutes acceptance of the updated Terms.
12. Contact
Questions about these Terms? Email hello@backtly.com.